Elia Nuqul, the Chairman of the Board of Directors, founded Nuqul Brothers Company on January 1, 1952, as a trade and import company for foodstuff. This modest operation has grown over the years to embrace a number of ventures in the Middle East region, primarily in Jordan, and has been distinguished for its emphasis on ethical business practices and an enthusiastic appreciation for opportunity. Six years later, in 1958, Fine Hygienic Paper Company was established. It has gone on to become the regional flagship brand for hygienic paper products.
Over the decades, the Group worked to expand regionally and to explore new investment and business opportunities. The 2005 inauguration of Al Sindian Paper Mill in Egypt, the largest of its kind in the region, cemented Fine’s regional hold, and in 2006 Nuqul Automotive’s dealership was formed presenting Audi, Porsche, Volkswagen, and Skoda brands in Jordan as well as Lamborghini and MAN trucks through the Integrated Automotive company in 2008. Further infrastructure projects took place over the next few years.
Since establishment, the Board has made decisions, sometimes influenced by political and economic situations, to center their strategy on integrated industries, expansion and diversification. However, the Group has never lost sight of the world class ethical standards which distinguished it from the start. Through these choices, Nuqul Group has become a worldwide corporation with a global presence in a variety of markets, known for its business acumen, smart investments and high priority for enhancing human resources, both within the Group and the larger community.
Today, Nuqul Group runs different investments and industries led by an empowered 
5800 team members spanning several continents. It embodies two major holding entities; FINE Hygienic Holding (FHH) being the umbrella for paper mills, FINE hygienic paper companies and supporting industries; while The Promise Holding includes diverse investments in different sectors and modes.