Elia Nuqul, the Chairman of the Board of Directors, founded Nuqul Brothers Company on January 1, 1952, as a trade and import company for foodstuff. This modest operation has grown over the years to embrace a number of ventures in the Middle East region, primarily in Jordan, and has been distinguished for its emphasis on ethical business practices and an enthusiastic appreciation for opportunity. Six years later, in 1958, Fine Hygienic Paper Company was established. It has gone on to become the regional flagship brand for hygienic paper products. Over the decades, the Group worked to expand regionally and to explore new investment and business opportunities. The 2005 inauguration of Al Sindian Paper Mill in Egypt, the largest of its kind in the region, cemented Fine’s regional hold, and in 2006 Nuqul Automotive’s dealership was formed presenting Audi, Porsche, Volkswagen, and Skoda brands in Jordan as well as Lamborghini through the company Integrated Automotive in 2008. Further infrastructure projects took place over the next few years. Today, Nuqul Group embraces 31 regional and global companies, with 3000 employees in Jordan and over 5500 worldwide. It exports products around the globe to over 45 countries. One of the leading manufacturers of fast moving consumer goods (FMCG), Nuqul is characterized by industrial diversification, vertical integration, regional expansion and synergy. The Group is currently present in diverse sectors such as: construction, stationery, automotive, packaging and printing, converting and paper mills, and many others.

Over the years, the Board has made decisions, sometimes influenced by political and economic situations, to center their strategy on integrated industries, expansion and diversification. However, the Group has never lost sight of the world class ethical standards which distinguished it from the start. Through these choices, Nuqul Group has become a worldwide corporation with a global presence in a variety of markets, known for its business acumen and high priority for enhancing human resources, both within the Group and the larger community.
 

Nuqul Group is a leading enterprise devoted to providing customers with the highest quality products and services. We strive to achieve success in our investment, always adhering to the strictest ethical and world class standards. We place high priority on investing in our human resources and in servicing our communities.

Our values are based on a core belief in our employees which are backed and fully supported by Nuqul Group owners, our purpose for excellence for our customers, and our ownership of Nuqul Group. We strive to be known for our integrity and honesty and effectiveness.

We believe that as we work to develop our employees, we are working to improve our services for our customers. By encouraging innovation, we respect the partnership of all our stakeholders, shareholders, staff, customers, suppliers, service providers, and the communities we operate in. Synergy drives all our policies and procedures.

Our success is due to the passion inspired by our history of fair and ethical business dealing and by our shared ownership of the Group. We grant equal opportunity in all aspects of employment to all qualified individuals. CSR is a motivating factor for us, as our impetus towards excellence includes our families, our community, and our environment.

Four pillars anchor our value system: Viewing our People as our Asset, our Sense of Belonging to the Group, our Pursuit of Excellence, and our confidence in our Winning style.

We appreciate diversity and encourage each employee to fulfill their aspirations and to contribute directly to the success of the Group. This makes each of us as owners of the Group as well the other colleagues. Our code of ethics, which has guided us so well in the past, inspires us daily to achieve excellence in all dealings, services and products, in balancing our work lives with our family lives, and in dealing with the larger community. The trust we have in our staff allows us to share information freely, make efficient and effective decisions, and gives us confidence.

Without these values, we would be just another company. Instead, we are Nuqul Group.